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Category: Women In Business

  • Women In Business: Debbie Flevotomou Architects

    Women In Business: Debbie Flevotomou Architects

    Debbie Flevotomou’s journey in business and architecture is a testament to innovation, resilience, and the power of dreams. From the outset of her studies, Debbie’s unconventional ideas often faced skepticism. However, she refused to conform, persisting in her vision. “My dreams were deemed too audacious, my aspirations too grandiose,” she recalls, yet she forged ahead undeterred. Her perseverance led her to a prestigious role at Fosters+Partners, contributing to landmark projects like Kuwait International Airport and Masdar City in Abu Dhabi with an astonishing budget of £22 billion.

    Despite these achievements, Debbie sought greater independence, founding Debbie Flevotomou Architects and with that the THINK NATURE movement. Her firm stands as a beacon of innovation, blending advanced technologies and sustainable practices. Debbie’s groundbreaking work, such as “The Great Reef,” a civic building and masterpiece in kinetic architecture, exemplifies her commitment to merging functionality with environmental mindfulness and will be a pioneering building in Saudi Arabia. Another one of her great achievements is securing five mega five-star hotel projects as well as a 2.2 km-long seafront masterplan in Tripoli, Libya.

    Unfortunately, due to internal political conflicts, these projects were halted and remain indefinitely on hold. However, this setback didn’t deter Debbie. It serves as another example of her resilience and ability to persevere even in challenging circumstances. Her message to aspiring architects and businesswomen is clear: “Ignore the naysayers. Your potential knows no bounds. “Looking forward, Debbie is optimistic about the future of architecture, particularly the potential of AI and sustainable parametric design.

    Biophilia, the innate human connection to nature, will be at the heart of all her designs. “By seamlessly integrating natural elements into our urban landscapes, we can create spaces that inspire, rejuvenate, and connect us to the world around us. Nature’s imagination and structure are so much greater than anyone could ever think of, so THINK NATURE. Her journey is a powerful reminder that with values and vision, dreams can become reality.

    In her experience and observation, women leaders bring a distinctive strength to business leadership: the innate ability to cultivate win-win situations. Women often excel in creating collaborative environments where every individual’s input is valued and respected. Their emphasis on effective communication and empathy enables them to understand diverse perspectives and navigate challenges with a focus on finding mutually beneficial solutions. Debbie firmly believes that this inclusive leadership style not only fosters a positive work culture but also drives innovation and sustainable growth within organizations. Ultimately, by prioritizing win-win outcomes, women leaders like Debbie inspire trust, nurture stronger teams, and propel success in the dynamic landscape of modern business.

    In promoting diversity and inclusion within her company and industry, Debbie Flevotomou prioritizes embracing individuals from diverse backgrounds and professions. She fosters an environment where open dialogue and collaboration are encouraged, recognizing that diverse perspectives drive innovation. Debbie ensures equal opportunities for career advancement and advocates for greater representation of underrepresented groups in leadership roles. Her commitment to diversity and inclusion enriches workplace culture and drives success in her company and the broader architecture industry.

    For women aspiring to succeed in business, Debbie Flevotomou offers two key pieces of advice: resilience and dreaming big. She emphasizes the importance of bouncing back from setbacks and viewing challenges as opportunities for growth. Additionally, Debbie encourages women to think boldly and pursue ambitious goals, believing that success often comes from daring to dream beyond conventional boundaries. With resilience and big dreams, women can carve their path to success in the business world. “To those filled with doubt and uncertainty, I offer this assurance: You possess the power to shape your destiny. Believe in yourself, even when others doubt you. Surround yourself with individuals who uplift and inspire you and dream big. For in our collective pursuit of greatness, lies the promise of a brighter tomorrow.

    Debbie Flevotomou is fueled by an unyielding passion to reshape the world of architecture. What drives her? It’s the thrill of breaking boundaries and sparking change. This has also led her to found the London Ballet Theatre, a ballet company producing cross-art performances and reshaping the world of ballet by its inclusivity and democratic structure. Starting with only six dancers, the company has now grown to over forty dancers and creates shows regularly. With each project, she sees an opportunity to redefine norms, incorporate cutting-edge technologies, and champion sustainability. Debbie’s not just building structures; she’s crafting experiences that inspire and transform. As a trailblazer, she feels a responsibility to pave the way for future (female) architects, leaving behind a legacy of innovation and impact. For Debbie, the journey is as exciting as the destination, and she’s determined to make her mark on the world of architecture in a way that’s both unforgettable and transformative.

  • Pristine Advisers: A Desire To Create A More Integrated And Cohesive Approach To Investor Relations, Public Relations, And Marketing

    The current market landscape of financial advisory firms is influenced by several key trends and dynamics, including technological advancements, regulatory changes, client preferences, and market competition. The financial advisory landscape is dynamic and evolving, driven by technological advancements, regulatory pressures, changing client expectations, and competitive forces. Firms that can adapt to these trends and leverage technology while maintaining a personalized approach to client service are likely to succeed in this competitive environment.

    Pristine Advisers was founded out of a desire to create a more integrated and cohesive approach to Investor Relations, Public Relations, and Marketing. “After spending many years working in these fields and recognizing the fragmented nature of the services offered by various agencies, I saw a unique opportunity to combine these disciplines under one roof. This integration not only ensures consistency in messaging but also provides a more streamlined and cost-effective solution for clients. My passion for effective communication and strategic storytelling drove me to establish Pristine Advisers, to help businesses articulate their vision and achieve their objectives.

    The inspiration behind Pristine Advisers also came from my personal experiences and the gaps I noticed in the industry. Clients often had to juggle multiple agencies for different aspects of their communication strategy, which led to disjointed efforts and increased costs. By offering a comprehensive suite of services, Pristine Advisers aims to simplify the process for clients, allowing them to focus on their core business while we handle their communication needs. Our mission is to provide exceptional service that not only meets but exceeds client expectations, fostering long-term relationships built on trust and success.”

    The Initial Challenge

    “One of the initial challenges we faced was establishing credibility in a highly competitive market. As a new firm, it was crucial to build a strong reputation quickly to attract clients and gain their trust. To overcome this, we leveraged my extensive network of industry contacts and showcased successful case studies from my prior experience. This helped demonstrate our capabilities and the tangible results we could deliver. Building a team of talented professionals who shared our vision and commitment to excellence was also essential in establishing our credibility.”

    Our Services

    “Pristine Advisers offers a comprehensive range of services designed to meet the diverse needs of our clients. Our core services include Investor Relations, Public Relations, Digital Marketing, Graphic Design, Logo generation and Marketing, with a focus on fortifying client relations, managing crisis communications, driving brand awareness, and amplifying shareholder value. We specialize in creating compelling narratives that resonate with diverse audiences, ensuring our client’s messages are heard and remembered.

     In addition to our core services, we provide media relations, social media management, event planning, content creation, and strategic consulting. Our media relations efforts are aimed at securing top-tier coverage in financial publications and featuring our clients on financial TV and radio. We also help clients navigate the digital landscape with effective social media strategies and engaging content. Our event planning services include organizing high-profile events like the annual Investment Strategies Conference in New York, which brings together an elite audience of investors, analysts, and media professionals. By offering these comprehensive solutions, we aim to meet each client’s unique needs and help them achieve their communication goals.”

    The clientele

    “Our clientele spans a wide range of industries, reflecting the versatility and adaptability of our services. We have had the privilege of working with both global corporations and niche market leaders, helping them achieve their communication and business goals. Our clients come from diverse sectors such as Technology, Travel, Finance, Fitness, and more. This eclectic mix allows us to apply best practices from various industries and bring fresh perspectives to each project.”

    The differentiating factor

    “What sets Pristine Advisers apart is our integrated approach to communication. Unlike many other agencies that specialize in either Investor Relations, Public Relations, or Marketing, we combine these disciplines under one roof. This allows us to provide a more cohesive and cost-effective strategy for our clients, ensuring consistency in messaging and a streamlined execution. Our integrated approach not only simplifies the process for clients but also maximizes the impact of their communication efforts.”

    Future Roadmap

    “Looking ahead, Pristine Advisers aims to expand our global footprint and continue innovating in the fields of Investor Relations, Public Relations, Digital Marketing, Graphic Design and Marketing. We plan to leverage emerging technologies to enhance our service offerings and deliver even greater value to our clients. This includes exploring new digital platforms, utilizing data analytics to inform our strategies, and adopting cutting-edge tools to improve our efficiency and effectiveness. Additionally, we will focus on nurturing our team’s talent and expertise to maintain our leadership position in the industry. By investing in professional development and fostering a culture of continuous learning, we aim to stay ahead of industry trends and deliver innovative solutions that drive results. Our goal is to help more clients achieve their communication and business objectives through strategic, integrated solutions. We are excited about the future and look forward to continuing our journey of growth and success.”

  • WebTeb: The Go Source For Reliable Health And Wellness Content In MENA

    WebTeb: The Go Source For Reliable Health And Wellness Content In MENA

    At WebTeb, our vision is to enhance people’s lives by delivering trusted health and wellness content. Our mission is to serve as the ultimate hub for connecting Arab citizens with healthcare providers,” says Amani Abulaban, CEO. “We are committed to ensuring everyone has the right to knowledge and easy access to reliable information. With a comprehensive platform that includes our website, social media channels, and mobile app, WebTeb provides reliable health and wellness content from healthcare professionals, establishing us as the primary source of health and wellness information in the Arab world. We also help bridge the gap between healthcare providers and Arab users, enhancing the community’s well-being. We uphold the highest ethical and professional standards in all that we do,” says Amani Abulaban, CEO.

    The Journey towards Success

    “My journey to success has been shaped by a passion for making a positive impact and a constant pursuit of innovative solutions. In my previous roles within the pharmaceutical industry, I led marketing efforts across the MENA region, specifically focusing on healthcare. This experience provided me with a deep understanding of the dynamics of the MENA healthcare market. When I transitioned to Webteb, I saw it as a chance to merge my healthcare expertise with my entrepreneurial spirit. With a strong belief in continuous learning and development, always seeking new ways to grow and improve, I am driven by my passion to make a difference and leave a lasting impact in every role and environment I am in,” added Amani.

    The inception story

    “Webteb was already established when I joined the team, but what inspired me was the potential it held to make a significant impact on people’s lives. The opportunity to provide trusted health and wellness information to Arabic readers and spread health awareness in the MENA region motivated me to take on the role of CEO and lead Webteb to greater heights.”

    The story behind the entrepreneurship journey

    “The inspiration behind my pursuit of entrepreneurship and leadership in the healthcare and technology industry stemmed from the challenges I observed as a young woman. I saw an opportunity to bring fresh perspectives and innovative solutions to an industry in need of change. When I became CEO of Webteb, my passion for improving people’s lives, coupled with Webteb’s mission to do the same, motivated me to lead the company towards becoming the go-to source of Arabic Health and Wellness content in the MENA region and the partner of choice for healthcare institutions globally,” says Amani.

    The team behind the curtain

    At the heart of WebTeb is a team of experienced healthcare professionals, technology enthusiasts, editors, programmers, designers, and advertising specialists. Their collective efforts are devoted to refining WebTeb’s performance to guarantee the highest quality content, superior products, and the best user experience.

    The initial challenges

    “As a young leader in a field, Often populated by more experienced individuals, I’ve encountered the challenge of showing the impact that I can make, and this pushed me to work exceptionally hard and come up with innovative ideas to demonstrate the impact I can make.”

    Achievements

    “One of the milestones I’m proud of in my career is leading Webteb through a period of transformation, making it the leading Health and Wellness Platform in the MENA region. Through strategic initiatives and innovative solutions, we’ve expanded our reach and impact, providing invaluable resources to millions of individuals, and becoming the trusted partner for the biggest International and regional healthcare institutions. Our success is rooted in our customer-centric approach, ensuring that our services and solutions are tailored to meet the diverse needs and preferences of our users, thereby fostering stronger relationships and greater satisfaction.”

    The work-life balance

    “Maintaining a work-life balance is an ongoing journey for me, and to be honest, I’m still working on achieving it. I recognize the importance of this balance for my overall well-being, so I’m committed to making strides in this area. I prioritize tasks, delegate responsibilities, and set boundaries to carve out time for personal pursuits and family. It’s a process of trial and error, but I’m dedicated to finding what works best for me and continually striving to improve in this aspect.”

    Advice to future businesswomen

    “My advice to other women aspiring to succeed in the business world is to believe in themselves and to see difficulties as opportunities. Focus on continuous learning and development, and do not be afraid to take risks. Surround yourself with a supportive network, and always strive to make a positive impact. I foresee women taking on more leadership roles across various industries, driving innovation, and advocating for gender equality in the workplace. With a growing emphasis on diversity and inclusion, I believe women will continue to break barriers and contribute significantly to the future of business.”

    The motivation factor “My motivation comes from the impact I can make on people’s lives. Knowing that our work at Webteb positively influences health outcomes and empowers individuals fuels my drive to push boundaries and achieve greater success. I am committed to leading by example, inspiring others, and leaving a lasting legacy of positive change in the healthcare and technology sectors.”

  • Leap to Lead: A Mission to Support Families to Thrive in Transition

    The transition industry stands as a formidable force in the global market, driven by a multitude of factors including urbanization, economic growth, and evolving consumer preferences. The Leap to Lead is on a mission to support families to thrive in transition, no matter if it is their first or fifth move or repatriation. “There are always challenges with any transition and by providing support to the assignee and their partner, organizations are ensuring the success of the project or transfer,” says Emily Rogers, Transition & Leadership Coach.

    Beating the Odds

    “As with any new venture, there are always challenges from the basics of establishing a new company to learning marketing. I would like to think that I have embraced the challenges and focused on doing the best I could at each stage. Starting with basic WhatsApp support groups for mums moving countries over 5 years ago, I have been able to develop the Wellbeing Workshop Series for organizations. This is my most popular service as it provides a low-cost opportunity for organizations to support their assignees and their partners across a range of well-being topics,” added Emily.

    The Inception Story

    “The Leap to Lead was established following my own experience moving around Asia for 12 years, moving every 2 years. I recognize that many organizations provide logistic support for international moves, but rarely do organizations consider the well-being and emotional support of the assignee and their family. In many cases where the assignment failed, it was because the partner/spouse had not settled into the new location. Having been in senior HR positions and supporting assignees, then with my own experience, I recognized a significant gap and an opportunity to support other families,” says Emily.

    Our Services

    “The most popular service is the Wellbeing Workshop Series. This is a virtual workshop held every 2 months for all international hires and their partners/spouses. Focusing on a range of topics, these workshops are practical and provide insights into what living a globally mobile life can involve. In addition, The Transition Lab is an 8-week online course that supports the partner/spouse to settle quickly into their new location, no matter where they are moving. Some aspects are common irrelevant of location. Organizations that are vested in their talent and know that it is the spouse who often causes failure of an assignment when they don’t settle also offer a 3 month on one coaching program that supports the spouse to identify how they can make the most of their experience abroad,” explained Emily.

    The differentiating factor

    “Not only have I lived the mobile life, moving every 2 years around Asia in what are often considered hardship locations. I have held senior HR roles where I have been responsible for relocating families. I understand both the assignee experience as well as the organizational perspective. This is positioned The Leap to Lead as a unique offering for organizations that recognize how essential it is to support the well-being of their people.”

    Clientele

    “I work with organizations that are moving people across countries, these can be any sector and any industry. All of my services are online/virtual enabling The Leap To Lead to support assignees and their families regardless of location.”

    The work culture

    The Leap to Lead is built on the core values of Clarity, Growth, Ownership, and Impact. With these values core to everything that is offered and provided, I know The Leap To Lead is serving those who need it most.

    Client Testimony

    Helen Murphy

    “My biggest concern was helping my daughter transition. The [workshops] were very helpful and provided me the opportunity to talk about it in a nonjudging atmosphere. The resources provided were great.”

    Emma Unsworth

    “Before the [workshops] I was worried about arriving in a new country, supporting and sorting my family needs, making new friends, and finding time and things for me. The [workshops] gave me focus, with a friendly facilitator brimming with helpful resources.”


    An Expat Client

    “The [workshops] are about helping each other to settle in and cope with this new life. They help to make it more relaxing and less challenging. We could share our experience, and laugh about it!”

    The Future Roadmap

    The Leap to Lead aims to be at the forefront of transitions and supporting organizations moving people across countries. Development is underway on a concept of Transition Intelligence (TQ) which will provide a simple assessment tool organizations can use to assess their TQ. It is an exciting space, especially as organizations believe 2024/25 is the period that International Assignments will reach pre-pandemic levels. Providing targeted support in the area of TQ will be a game changer.

    Visit Emily Rogers – LinkedIn Profile

    Visit Website –https://www.theleaptolead.com

  • Marketing in the Age of AI and ChatGPT

    Although it started with students at first, when social media arrived on the professional scene it took off quickly.  Clients became curious then distracted before getting overwhelmed with the growing number of platform options from Facebook to Twitter/X, Insta, Snap, Pinterest, TikTok and then there were blogs too.  I was getting questions about what to do, where to be and how to do it without wasting a lot of time and energy. Even if we have not mastered the latest online tools and communities many of us have made peace with social media by picking one or two that work for us and focusing our attention.  For me and my business LinkedIn matters most.

    The Metaverse started to get a lot of attention during the pandemic as the whole world migrated online but it seems to be cooling off a bit now that Artificial Intelligence or AI has moved to the forefront.  Media stories abound about ChatGPT being able to replace doctors, lawyers, MBAs, you name it.  Robots took away factory jobs years ago and now this.  Many people have asked me lately about whether I am worried that AI is going to replace marketers too.

    Newspapers, radio, and television all had to adjust as technology has evolved with computers, cell phones, streaming, etc.  The marketing fundamentals will continue to be relevant – understanding what motivates your target audience to buy your products or services never goes out of style.  We will continue to help clients find the right words and pictures to tell their stories that educate, inform and/or entertain using AI but I’d argue the real killer application today is Authentic Interactions not Artificial Intelligence!  While your competition generates robotic copy that sounds generic you can stand out and break through the sea of sameness with personalized thoughtful content serving their specific needs. So don’t get distracted by the latest shiny object, to win today authenticity is what people remember.  Building connections and relationships with your audience is more important now than ever!     

    I have found a nice framework for evaluating whether or not ChatGPT (or any AI) is appropriate for your task is to consider:

    • Is the task high or low stakes?
    • Does the task require high accuracy or high fluency? If your task is low stakes, high fluency (i.e. writing a birthday poem), conversational AI is likely a good fit for the task. If your task requires high stakes and high accuracy (i.e. making a business investment), conversational AI is most likely a bad fit for the task.

    There are thousands of tasks that fall somewhere in between these two extremes so you need situational awareness and subject matter expertise to get the most out of this (or any) technology.

    In my experience, the human touch always wins.  We’ve seen the push and pull between campaign automation and human-driven approaches, and human wins every time. When influencer marketing first began, every aspect of a campaign was done manually. This was by necessity since we were essentially building the playbook and executing this new marketing tactic simultaneously. Those early days required a strong foundation of brand marketing experience, smart instincts and a whole lot of grit.  Successful influencer marketing requires building relationships with influencers, crafting personalized campaigns and creating authentic content that resonates with the influencers’ audiences. These tasks require a tailored approach for every client, as well as the ability to understand the nuances of influencer marketing, specifically the unique nature of working with content creators.

    Any smart marketer will tell you that technology can help streamline aspects of a campaign, but you won’t find an experienced strategist who will recommend relying solely on automation for influencer marketing.  The best influencer marketing approach is a hybrid one: human-driven campaigns enhanced by technology.  With ChatGPT generating text with just the click of a few buttons, I can see why many are questioning whether this new language model will replace content creators. If AI is so good at natural language processing and personalization, it could seem like a worrisome proposition but don’t sound the alarms yet.  Effective influencer marketing relies on the ability to create genuine and engaging content that resonates with the creator’s audience, and this requires creativity, empathy and a personal touch that is difficult for AI to replicate.  We need to keep tabs on AI developments, but I am confident that authenticity will continue to reign supreme. Influencer marketing requires experienced professionals with real—not artificial—intelligence to use tools in a smart way to engage creators who ultimately connect with and influence their followers on a personal level. Tools can enhance but cannot replace that human touch.  Technology does not have to be isolating it can be used to build our real world communities and relationships too!  

    Paige Arnof-Fenn is the founder & CEO of global branding and digital marketing firm Mavens & Moguls based in Cambridge, MA.  Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations.  She graduated from Stanford University and Harvard Business School.  Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

  • Empowering Excellence: An Insightful Interview with Oliver Sanderson Group

    What inspired the establishment of Oliver Sanderson Group?

    The inception of Oliver Sanderson Group stems from a desire to chart a distinct path in the executive search sector. Drawing from extensive experience in recruitment within leading firms, the aspiration was to pioneer a company steeped in honesty, integrity, and passion across all facets of its operations. This vision led to the founding of Oliver Sanderson Group in 2011, with a commitment to redefine excellence in talent acquisition through a more personalized and consultative approach.

    What were the initial challenges faced during inception, and how were they overcome?

    Like any entrepreneurial venture, the beginnings of Oliver Sanderson Group were met with challenges. These included securing initial financing, assembling a capable team, and establishing credibility in a fiercely competitive market. Overcoming these obstacles demanded perseverance, strategic networking, and an unwavering dedication to delivering outstanding results. Through these efforts, a robust foundation was laid for the company’s growth and success.

    What is the mission and vision of Oliver Sanderson Group?

    Oliver Sanderson Group’s mission is to empower organizations to achieve greatness by connecting them with top-tier talent and fostering a culture of excellence, inclusion, and innovation. The vision is to become a trusted partner in executive search, renowned for an unwavering commitment to integrity, quality, and client satisfaction.

    Can you provide an overview of the services offered by your firm?

    Oliver Sanderson Group offers a comprehensive suite of executive search and talent acquisition services tailored to meet clients’ unique needs. This includes executive search for board and senior leadership positions, interim management solutions, talent mapping and market intelligence, and diversity and inclusion consulting. Our innovative digital platform, Snapp CV, revolutionizes the recruitment process by seamlessly connecting employers with top talent.

    What sets Oliver Sanderson Group apart from competitors?

    What distinguishes Oliver Sanderson Group is our steadfast commitment to delivering personalized, consultative, and results-driven solutions. We prioritize cultivating long-term relationships with clients, understanding their specific requirements, and tailoring our approach accordingly. Our deep industry expertise and innovative mindset enable us to provide unparalleled value to clients, while our leadership in Equity, Diversity & Inclusion underscores our dedication to driving positive change.

    Can you tell us about your clientele?

    Our clientele comprises a diverse array of organizations spanning various industries, including Fortune 500 companies, FTSE 100 and FTSE 350 firms, private equity-backed enterprises, and emerging startups. We take pride in serving clients across sectors such as finance, technology, healthcare, consumer goods, and beyond, assisting them in securing top-tier talent to drive growth and success.

    Describe the organizational culture at Oliver Sanderson Group.

    At Oliver Sanderson Group, our organizational culture is characterized by collaboration, transparency, and an unwavering commitment to excellence. We foster a supportive and inclusive work environment where every team member is valued, empowered, and encouraged to reach their full potential. Our culture of continuous learning and innovation enables us to adapt swiftly to changing market dynamics and deliver exceptional outcomes for our clients.

    Could you share a few client testimonials?

    Testimonials from clients speak volumes about the quality of our services. Here’s what some of them have to say:

    • Pam Wright, Chief Human Resources Officer – Equans UK&I
    • Peter MacDonald, ER Director / HR Director – Equans UK and Ireland

    What are your future plans?

    Looking ahead, our focus is on accelerating growth, expanding our market presence, and driving innovation in talent acquisition. We aim to strengthen client relationships, expand service offerings, and leverage technology to enhance efficiency and effectiveness. Additionally, we remain committed to advancing diversity, equity, and inclusion within our organization and across the industries we serve, solidifying Oliver Sanderson Group’s position as a leader in executive search and talent acquisition.

  • Jump To Health: Transforming the Nutrition Industry

    In recent years, the nutrition market has seen remarkable advancements, transforming the way we approach healthcare. Personalized nutrition plans have become a cornerstone, harnessing genetic insights and AI technology to tailor diets to individual needs. Jump To Health is a company that provides education, natural products, and community support to help you achieve your health goals. “Our mission is to end diabetes, obesity, gut issues, mood challenges, heart concerns with good nutrition. The factor that differentiates Jump To Health from its counterparts is the unique meal plans and recipes that support & fit any diet or lifestyle. The product line and programs were created by PhD nutritionists who have helped millions of people globally achieve better health,” says Audrey Sommerfeld, Founder, Jump To Health.

    Transforming the Nutrition Industry

    The company was launched in November 2018, to provide nutrition education to help people make better decisions, and take back their health based on real nutrition science. “Nutrition is not taught in schools, and even our health care providers get less than 8 hours of education in their careers but they get far more education and even funding on drug therapies. We know that nutrition can play a key role in health and we are here to make sense of the confusing messages on what is healthy, and what is not. Additionally, in our nutrition training, we explain ‘why’ and ‘how’ certain foods can impact health. Most nutritionists will report what they need to per government recommendations, we provide the science and the rationale behind the information,” adds Mr Sommerfeld.

    Jump To Health continues to build a foundation for future growth, by investing in more technology, new products, and more information and tools for the customers and distributors. “For example, this month we are adding a ‘super fan’ technology allowing our customers to have a replicated site to share with family and friends. Each time someone purchases a product the fan will get points toward free product! If you want to step it up a notch and earn sales income you can upgrade to our Free Affiliate program and earn up to 25% on product sales, far more than other affiliate programs,” elaborates the Founder.

    The Success Journey

    “My background has included working for large, respected retail brands (Neutrogena, Oil of Olay, Mylanta, Tylenol) as well as Direct Sales (Herbalife, ViSalus). I have seen the power of word-of-mouth advertising, and enjoy engaging with our customers and team members closely. Many companies focus only on selling product. We saw a huge gap in the industry and found a way to help provide more information, a certified nutrition education platform, and more to help empower people to know how to take charge of their health,” adds Mr Sommerfeld.

    Promising Quality Services

    “Each of our products can stand alone as a flagship product, as we aim to address the top key health concerns. Our Fruit Power and Vegetable Power provide powerful phytonutrients and unique ingredients not found in other ‘greens or superfood products and we offer this for 40 percent less money than key brands.  Our Cor and VPro (plant based) protein shakes provide prebiotic fibre, digestive enzymes, muscle boosting nutrients and blood controlling sweeteners and yet taste like Birthday Cake! We have a unique prebiotic fibre blend in Fiber Pro that is clinically shown boost probiotics in the gut and help satiety, mood, heart health, and help balance leptin. We have natural mood support in our Control, to help fight cravings. You can intermittent fast and boost ketones with Ignite, a cream flavour powder that is amazing in coffee and KeTonic, an orange cream ketone drink to get into fat burning, without stimulants or caffeine. We have healthy energy in our PowerOx tea and Excelerade pre workout energy drink, and then help fight inflammation and provide fast relief for aches and pains with our Joint & Muscle Ease, and re:Leaf topical gel. The product line has many benefits and our prices are more affordable.”

    The Technology Angle

    “We continue to invest in technology to help both the customer, and affiliate/brand partner better find our resources, tools and product information. The goal is to make it easier to shop, share, and serve others. We are launching a new customer ‘sharing’ system, where they can share the products with others and earn free product credits when their friend/family member shops. Each customer gets loyalty points for being on smartship, and are given their own ‘back office’ to manage orders, update information on credit cards, shipping addresses. We make it easy for them to manage orders and change or pause smartship. With our new updated Mobile App, and online back-office upgrades, we are focused on making it easier for the customer to learn, order, and get perks,” adds Mr Sommerfeld.

    The Change of Waves

    The pandemic has shifted not only how people shop, but what their focus is as well. It is shifting the industry and requiring companies to adapt to new ways of doing business. Companies need to focus on creating relationships with their customers, and look at them as more than simple ‘transactions’. “We strive to create a community that helps the ‘whole’ person from health, to wealth, to living, to giving. Our Health pillar is our products and education, the wealth pillar is how to earn income or get free product, the living pillar is our travel/shopping/fun portal that saves money on everyday living, and then our giving pillar is a way to help others in need by being on our products, and then walking and counting steps. Each step counts toward donations to feeding the hungry. At Jump To Health, it truly is about community and helping each other.”

    The Global Impact

    “We currently operate in the USA and Canada, and our products are approved by Health Canada. Our team has deep experience globally, and have created products and tools and put them into 59 countries. Our goal is global growth and to help more people achieve their health goals, on their terms.”

    The Future Ahead “We will continue to work on our messaging, technology, education, and launch new products, and focus on growth. And the motto is to always keep learning, never settle for ‘good’ but strive always for excellence,” Concludes Mr Sommerfeld.

  • Best Version of You: A Life Coach for Professional Women

    Sometimes, you come to a crossroads in life. It might come in the form of a quarter-life crisis or existential questioning. It might show up at the heels of a big career change or commitment. It might even present itself when you have already decided to start over in life but you are not sure where to go next. This is when a life coach comes into the picture. ‘Best Version of You’ is a life coach organization founded during COVID-19 to allow women to be empowered and find like-minded ladies. “I started this because I wanted to make an impact and assist in the desire to become the best version of themselves. I am an attorney and my greatest passion is when I can be there to support my clients through the hard transitions that life deals them.  However, what I found is that process is my purpose. I started the company to be a life coach for professional women. It started with my desire to help others,” says Coach Pam, Founder, Best Version of you.

    The Coach Pam

    “I offer workshops, keynote speaking events, virtual and in-person seminars, trademark programming, group classes, and one-on-one private coaching. I have a holistic approach to three levels of yourself. First Your Spirit: how do you achieve balance and maintain your ideal life? Second: Your Life, what are you lacking, and what do you need, to achieve your goals in your life? Third, Your Business: how can you hone your strengths and communicate your vision? My client always asks questions like “I dread Sunday night, knowing I have to go back to work on Monday.” “I believe there has to be more, but I don’t know how to get there.” “I want more, but I just feel lost.” “I feel like it’s time to put myself first, but I feel so selfish doing that.” “I need a recharge, but nothing is working

    The Author behind the Curtain

    “I have recently co-authored two different women’s series of books a total of six books. Everyday Women and Unstoppable Women, both series have reached the international best sellers and Amazon best-selling in several categories.  My next book will be released on Mother’s Day, May 8th called; “Becoming an Unstoppable Momprenuer.”  Whether you are looking to pivot to a new career, level up at your current career; or just know something is missing and want to find you.  I want to help you on your journey to be the Best Version of you! My next book will be released on Mother’s Day, May 8th called; “Becoming an Unstoppable Momprenuer.” Whether you are looking to pivot to a new career, level up at your current career; or just know something is missing and want to find you.  I want to help you on your journey to be the Best Version of you! 

    Client-Centric Service

    The Organization specializes atMarketing and Business Analysis, Career Path and Transition, Work/Life Balance, Building Confidence, Extending Influence, Business Development, Leadership & Management, Spiritual Growth, Relationships, Holistic Health and Fitness. “However, in the process of developing this life coaching business, I have created a signature coaching program:  Dream. Believe. Achieve.  DBA:  YOU! So, you can “DBA” or “Do Business As” as YOU!  The authentic fulfilled and purposeful you.  Sometimes we are so busy “doing” that we do not see what else there is out there and miss our purposes. I want women to be empowered and taken to the next level. The program has three distinct sections to the journey to becoming the best version of YOU! Dream. Believe. Achieve,” added Pam.

    The difference in between Coaching & Therapy

    “While I am trained and experienced in many areas, I am a coach. I believe my role is to help you identify and overcome obstacles, implement tools and strategies, and develop a successful approach to challenges in your life. I believe it is the role of a therapist to help mitigate trauma and address mental health needs. While your success is the goal of both a coach and a therapist, the strategies, tools, and implementation are different,” elaborated Coach Pam.

    The Differentiating Factor

    “I have spent over 13 years in family law and as a business owner. I know what it takes to make a business succeed, and, through my own trial and error, how to stay healthy and sane doing it. In addition to my years of training in family law, domestic violence, and trauma, I also have over 120 hours of training in life coaching, including coursework through the Life Coach Training Institute, International Association of Professional Life Coaches, Quantum Success Coaching Academy, JFDI Academy, and the Radical Coach Institute,” said the Founder.

    My Story

    “I was a single mother, divorced after an abusive marriage. I put myself through law school and started my own practice. I was NOT confident. I was exhausted and sacred. Someone once told me, “You make it look so easy!” I laughed. The reality was, I was doing what I needed to do, and I did not want anyone to know about my struggles. I did not realize, in this profession, with all my education and experience, I could still be treated differently. Life is different as a Lady Lawyer.”

    Beating the Odds

    “As I was developing the programs, speaking at summits, doing interviews, and writing; I saw and felt the need was there.  Best Version of You is becoming a movement.  This platform is going to be used to continue to encourage other women to be the best they can be… Ladies are wanting to become a part of this community.  It is satisfying, and supporting, and you are worth it. The movement is about collaboration not competition. I want to touch and collaborate with as many women as I can.  Bringing them together to empower them. I have ladies who are joining to be affiliate coaches as well.  These coaches may have a special niche to offer the community. There is merchandise, books, events, speaking events, and a community membership is forthcoming. This movement is international. I have ladies who are part of the community globally. I want to strengthen the movement and bring this to Northeast Ohio. I have people that know me, personally or professionally who state, “I see the good you’re doing.”  But do they know what it is?  The good is bringing our community together, united, and empowering.  Best Version of You, LLC (BVU) offers workshops, seminars, summits, group training and coaching, merchandise, books, and more. The membership platform will have free resources, discounts for other merchandise and workshops, and the community of BVU,” stated Coach Pam.

    Client Testimony

    Best Version of You is such an amazing support and encouraging group of women who lift each other and inspire women to do more than they imagine they could. I love Pan Kurt. She is just an amazing example of how women lift each other and encourage each other. I am very grateful to meet her,” added a client.

    The Final Lines

    “Life coaches aim to improve overall life satisfaction. By identifying and working towards goals aligned with one’s values, individuals can experience a greater sense of fulfillment and happiness in various aspects of life. Whether it is personal development, career and professional growth, health and wellness, or relationships, setting and achieving goals in these areas can lead to a more balanced and fulfilling life. As individuals make progress toward their goals, they can experience a sense of purpose, direction, and fulfillment. Additionally, the process of setting and achieving life coaching goals often involves gaining new skills, overcoming obstacles, and developing resilience. These experiences contribute to personal growth and equip individuals with valuable tools and strategies that can be applied in other areas of life,” concluded Coach Pam.

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